American Institute of Men’s and Boys’ Wear was active until the late 1980s when it collapsed following a bitter internal battle over the proper use of apostrophes.
As a Californian I am certain that, no matter where I am, everyone who sees me knows where I'm from. In California, 'formal' means 'clean jeans'. I land well over toward the 'informal' edge.
Suits and I had a brief moment back when several friends died. Now I assume no suit means no funerals. So far, so good...
I have to admit, as an ad campaign it's brilliant in its marketing, but of course it also ridiculously pushes sexism, classism and whitebread homogeneity. You found the perfect ad campaign that is the epitome of the 1950s. These are like the companion ads for the Hathaway Shirt campaigns.
Well, they certainly understood that fear is a great motivator.
Negative appeals are powerful
Bernays taught us this, right?
Hi Peter, any idea what happened to that Institute?
American Institute of Men’s and Boys’ Wear was active until the late 1980s when it collapsed following a bitter internal battle over the proper use of apostrophes.
😂
The only two men I remember that had STYLE were Cary Grant and Frank Sinatra.
They were style kings
Nighttime, Daytime, Swimtime, Playtime. Those clothes are not talking, they're screaming at the top of their lungs.
Matching Swim Set to Tired Dad: "WHY WON’T YOU WEAR ME?!"
Yes, that matching set looks the type to make demands
Quite a showy look
As a Californian I am certain that, no matter where I am, everyone who sees me knows where I'm from. In California, 'formal' means 'clean jeans'. I land well over toward the 'informal' edge.
Suits and I had a brief moment back when several friends died. Now I assume no suit means no funerals. So far, so good...
When I moved to Portland I ditched the few suits I had left. Haven't even worn a sport coat in years. But I feel well dressed - "smart casual?"
Likewise. I feel, well, dressed...
Let’s eat Grandma
I have to admit, as an ad campaign it's brilliant in its marketing, but of course it also ridiculously pushes sexism, classism and whitebread homogeneity. You found the perfect ad campaign that is the epitome of the 1950s. These are like the companion ads for the Hathaway Shirt campaigns.
Like an episode of Mad Men
My Dad almost always left the house dressed in slacks and a dress shirt. Dapper fellow he was!
He sounds like a stylish guy
I love this this weird newsletter of the past. Thank you
Thanks for taking the time to share your response to my Substack. Glad to know it's well received!