When "Throat Doctors" Sold Cigarettes (1953)

Sing Better with Camels

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Thanks for stopping by, Vaughn Monroe. You played at my college dance this winter!

Oh yes, Miss Lee! And I also remember that you sang a very lovely specialty number.

I love that jingle you sing on the radio. How mild can a cigarette be? It started me on the Camel 30-day test. Camels are great

Many thanks to you, Mr. Monroe! You've taught me a lot. Even to the right cigarette for my throat - Camel!

Naturally I smoke a cigarette that agrees with my throat. Camels for me! They're mild and they taste great!

This advertisement, designed in the style of a comic book, targets young adults and teens. This young, college co-ed has her whole singing career and life ahead of her. She references one of Camel’s radio jingles, sung by Vaughn Monroe, as her inspiration to smoke Camels. The comic makes it seem like by emulating Monroe, the girl sings better than ever.

Vaughn Monroe (1911-1973) was a big band singer and actor, who holds two stars on the Hollywood Walk of Fame. He was struggling with respiratory illness and a bleeding stomach ulcer, most likely induced by smoking, when he passed away from surgery – an attempt to treat one of these conditions – in 1973.

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Advertiser: R. J. Reynolds Tobacco Company

Year: 1953

Archive: Standard Research into the Impact of Tobacco Advertising: #36