Teaching Kids to Smoke
"Dr Hamilton advises a smoke, as a sedative after a day of toil."
This promotional booklet taught kids about using tobacco with a series of smoking-themed nursery rhymes.
Bull Durham Smoking Tobacco, also known as “Genuine Bull Durham Smoking Tobacco,” was a brand of loose-leaf tobacco manufactured by W.T. Blackwell and Company in Durham, North Carolina, that originated around the 1850s and remained in production until August 15, 1988.
Over the years, the brand often changed ownership, yet continued to be one of the most successful tobacco brands of all time. The brand is most commonly associated with its highly successful advertising campaigns that revolutionized the advertising industry. The success of the product ultimately is due to the successful advertising campaigns that made Durham world famous, brought jobs to the city, and made Durham the tobacco capital of the United States.
Before Bull Durham advertising, a large marketing campaign was unheard-of and considered highly risky. However, the Blackwell Co and later American Tobacco proved this theory wrong entirely. The product achieved high sales and thus profit by creating a high demand for the product through advertising. The Company showed future businesses the success that can come from branding a product and making it familiar to consumers. The advertising for Bull Durham proved to be a revolutionary process. Many of the concepts first used to advertise Bull Durham are still used by marketers today ~ Wikipedia
Title: Durham Whiffs
Date: unknown
Description: Advertises Blackwell's Genuine Bull Durham tobacco
Company: W. T. Blackwell
Product: Blackwell's Durham Tobacco
Digital Collection: Emergence of Advertising in America: 1850-1920
Identifier: duke:428456
Great advice. And there's even a calculation example regarding Durham on the board!