Jazz Age Journeys
Selling the Fun and Freedom of the Roaring Twenties
In the early 20th century, John Held Jr., a celebrated American illustrator, crafted a series of travel posters and maps for the New Haven Railroad. These colorful and whimsical artworks were designed to entice travelers to explore the scenic and recreational wonders of New England and Eastern Canada.
Held’s travel posters and maps not only promoted tourism but also captured the essence of a bygone era. His artwork reflects the optimism and joy of travel during the early 20th century, a time when exploring new destinations was seen as an exciting adventure.
The societal norms were shifting, with women gaining more freedom and visibility, symbolized by the flapper, a new breed of young women known for their energetic freedom and a spirit of rebellion against the conservative norms of the previous generations.
During this time, the US experienced unprecedented economic growth, contributing to a culture of consumerism and leisure. The prosperity allowed more Americans to enjoy vacations and travel, and the popularity of the automobile and expansion of railroads made travel more accessible.
Held’s posters for the New Haven Railroad tapped into this burgeoning market, promoting the idea that travel was not just a necessity but a joyful adventure. His illustrations, filled with energetic lines and vibrant colors, paralleled the rise of Art Deco and reflected the dynamic and optimistic spirit of the time.
Held's artistic talent was evident from a young age. Born in 1889 in Salt Lake City, he began selling his drawings by the age of nine. He worked as a sports illustrator for The Salt Lake Tribune before moving to New York City, where he reconnected with high school classmate Harold Ross, the founder of The New Yorker. Held soon became a sought-after illustrator for major magazines of the era, including Vanity Fair, Harper's Bazaar, and Life.
His illustrations captured the exuberance of the Jazz Age, with characters dancing, driving, and reveling in the spirit of the times. Whether depicting the exuberance of the Charleston or the allure of speakeasies, Held's art continues to define the Jazz Age for generations. His work remains a vivid snapshot of a time when the world swung to a syncopated beat, and flappers danced their way into history.
Ah yes, the train to Newfoundland...
Flappers, fun, and freedom. That's what making America great again should look like. But sadly we're living in the Twenties that are roaring for all the wrong reasons.